Biggest SEO Myths - Guaranteed
Google Results
The "Number one results in Google" misconception,
in my opinion is the biggest SEO myth out there right
now. Conduct a search online for the term "search
engine optimization" and you will find thousands
of web sites and companies claiming the ability to
achieve number one results in Google search results
for your
business.
Conduct a search online for the term "search engine
optimization" and you will find thousands of web
sites and companies claiming the ability to achieve
number one results in Google search results for your
business. Let’s get one thing straight right from the
start. No one can guarantee search results in Google.
Not even Google can guarantee where your web site will
appear in its index of web sites. If Google can’t
guarantee this, how on earth could anyone else? Think about this. Every day tens of thousands of web
sites are added to the number of sites in Google’s
web site index. The search results for various terms
fluctuate constantly as new sites are added or existing
sites are reevaluated. Search engines crawl the world
wide web everyday. Search results are not fixed, they
are fluid, they change from day to day or week to week.
Knowing this how is it possible for anyone to guarantee
a search result? So are these thousand and thousands of SEO specialists
lying to you? Yes and no. It is possible to achieve
a good ranking for an incredible obscure search term.
Something that nobody is really likely to ever search
for, Some SEO companies will achieve relatively good
results for you with terms like this. But does this
really benefit you, are you likely to be overwhelmed
with visitors and sales as a result of ranking well
for an obscure search term? Of course not. So no, they
aren’t necessarily lying when they say that can
achieve good search results, they are however misleading
you and engaging in deceptive business practices. And
again the whole notion of being able to guarantee anything
with Google search results is a misconception. Ok , I know you are asking about the sites that do
show up first in Google’s search results, and
I know that you are wondering how they get there and
how some of them seem to be able to stay there. The
answer would really take more explanation than this
particular article provides but I will try to offer
a general answer. The sites that appear in the first position for highly
competitive search results are the result of time,
effort, planning and wide range of other variables.
Google analyzes about a hundred different variables
when determining where a site is placed in its search
results. Things like the age of the web site, the number
and quality of other sites linking to it, the relevance
of the site’s content in relation to a particular
search term, and the list goes on. In short, a lot
of variables have to add up in order to be ranked highly
in search results and the majority of these variable
require, time, effort and planning. Again this reasoning flies in the face of a great
deal of SEO companies offering quick fixes and outrageous
guarantees. Be wary, be very wary of any SEO agency
or outfit that makes the sort of claims talked about
in this article. The "Number one results in Google" misconception,
in my opinion is the biggest SEO myth out there right
now and its one that no one should buy into.
By jeff Palmer
Published: 9/18/2007 If you would like us to optimize
your website and begin submitting your website
to the search engines then please click
here.
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